Category Archives: Big Data

Where the Possibilities Are

Where does the value of big data truly present itself, in the data itself or in the algorithms we use to make sense of it? Bill Franks of Teradata comes down sharply  on the side of the data: …I’m convinced that new information will beat new algorithms and new metrics based on existing information almost […]

How Much Data?

Webopedia cites IDC research showing that we — presumably meaning humanity, all of civilization — produced 2.8 zettabytes in 2012. (That’s 2.8 trillion gigabytes, for those who couldn’t remember where “zetta” falls on the scale of hugeness.) In what may be a corallary to Moore’s Law, IDC also says that the total amount of data […]

An Evolutionary Approach

While my recent observation that Data Is Eating Us may have come off as tongue-in-cheek, the reality behind it is no joke. Most people aren’t (yet) transforming their basic bodily functions in order to have more time to analyze data, but there is no question that the fundamental dynamic between human beings and data is […]

Data Is Eating Us

Is analyzing big data more fun than eating? Well, it might just be. For some, at least. Anyway, that is one of the premises of Platfora’s recent Soylent giveaway promotion. For those who need catching up: Platfora is a Hadoop-native big data analytics platform. Soylent is an instant meal replacement, designed to provide 100% of […]

Bigger than We Realize

I think maybe big data is being under-hyped. That’s right. Under. And, yes, I know how ridiculous that sounds. And I know how suspect it sounds coming from a guy who spent all those years in product marketing, specifically marketing a product with strong big data tendencies (although we didn’t use that word to position […]

It’s Pronounced “COL-um-nar”

Oracle is making a big, big splash with the release of Oracle 12C, touting it as “the future of the database.” If you’re as interested in the future as I am, you are probably wondering what, exactly, the future of the database will look like. In the video below, Larry Ellison lays it all out […]