Why would a nine-year-old Gallup poll suddenly emerge on Digg Science earlier this week as if it were news? This happens on Digg sometimes — it has happened on this site, too, I must confess — where a news story is found to be so compelling and so in line with the kinds of things that a particular blogger (or Digger) wants to write about that the enthusiastic blogger (or Digger) goes at it without noticing the date. It then takes an astute commenter to point out the vintage of the news item in question.
The nine-year-old Gallup poll reveals that nearly 20% of Americans believe (or at least believed back then) that the Sun revolves around the Earth. So what makes the story so compelling is that it falls in line with a meme that is (almost) universally loved, to wit:
Americans are stupid.
Now you’ll see a lot of variations on this, particularly from our brethren across the pond who are quick to point out that Americans are ignorant fundamentalists, racist louts, provincial rednecks, etc. But the underlying theme of stupidity is always there. However, what makes the “Americans are stupid” meme so effective is that it’s beloved not just by Europeans (and to a lesser extent Asians, Africans, and others) but by many if not most Americans!
In fact, I daresay that the Digger who got all enthusiastic upon finding this piece is most likely an American, and certainly many of the frothy commenters who could barely restrain their glee upon reading this news are also Americans. Now these folks might not necessarily agree with the blanket statement that “Americans are stupid.” They might prefer “Americans are stupid compared to Europeans,” or better yet, “Red-State Americans are stupid,” or something like that. But again, the underlying premise remains.
Nor would I suggest that buying into this meme is strictly a blue-state or left-of-center affair. Conservatives need this meme to argue for school choice, or — if they are of a more paleo variety — just to argue that the world (especially these here United States) is going to hell in a handbasket.
I have pointed out before that the press and popular media love this meme. It’s always good for a provocative headline or a special three-part series during sweeps week. Jay Leno has practically made a sub-career out of exploiting it. And there can be no question that the advertising industry buys into it wholesale — essentially willing it to be true.