NPR had a segment the other day on the power of the Internet to promote independent artists via MP3 bloggers, Pitchfork, etc.
Surprisingly, NPR didn’t mention podcasting. Some podcasts are guys DeeJaying their favorite indie bands. Other podcasts, like our FastForward Radio, use independent bands as buffer music. Either way these unsigned bands get exposure that wouldn’t have been possible a couple of years ago.
Anything that expands listening options beyond Top 40 blandness is a good thing.
Hear the whole thing.