Scientific research, completely free. Could it work?
Three years ago, through an organization he cofounded called the Public Library of Science, Varmus launched a set of journals, which survive not through subscriptions but by charging $1,500 to most authors (and thus their grant givers) whose articles are accepted for publication. Everything is then put online and kept there, freely accessible to anyone. Despite the newness of this model, research published in the flagship journals PLoS Biology and PLoS Medicine often finds its way to The New York Times or the BBC. Last June, less than two years after the first issue of PLoS Biology went online, Thomson Scientific, a firm that tracks citation rates, assessed the journal an “impact factor†higher than such established journals as Biological Reviews and Proceedings of the National Academy of Sciences. Indeed, in a phenomenally short time, it has become the most cited journal in general biology.
Could work. But those who currently draw their livelihood from the up-to-$20K-per-year subscription fees from science journals are going to fight it tooth and nail. And it’s a threat to others, too. Still, it seems like an awfully compelling model.