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	<title>The Speculist &#187; Media</title>
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	<description>Live to see it.</description>
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		<title>Goodbye, Rocky Mountain News</title>
		<link>https://blog.speculist.com/media/goodbye-rocky-m.html</link>
		<comments>https://blog.speculist.com/media/goodbye-rocky-m.html#comments</comments>
		<pubDate>Sat, 28 Feb 2009 23:06:02 +0000</pubDate>
		<dc:creator>Phil Bowermaster</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://localhost/specblog/?p=1829</guid>
		<description><![CDATA[I always called it &#8220;the News&#8221; &#8212; I thought &#8220;the Rocky&#8221; was a stupid nickname for a newspaper. But that nickname was an example of marketing that worked. When I first came to Colorado two and a half decades ago, I remember there were either TV or radio ads with a jingle that went: The [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>I always called it &#8220;the News&#8221; &#8212; I thought &#8220;the Rocky&#8221; was a stupid nickname for a newspaper. But that nickname was an example of marketing that worked. When I first came to Colorado two and a half decades  ago, I remember there were either TV or radio ads with a jingle that went:</p>
<p>The News gets Denver up<br />
The News gets Denver up<br />
The News gets Denver up<br />
Every morning!</p>
<p>(Sheesh, I feel like James Lileks rattling something like that off.)</p>
<p>I don&#8217;t think that ever caught on. A few years later, they did another set of ads in which locals gave testimonials as to how much they like the paper, with several of these folks referring to the paper as &#8220;the Rocky.&#8221; I had never heard anyone call it that before those ads &#8212; but the last couple of days I&#8217;ve hard people all over town lamenting the death of &#8220;the Rocky&#8221; &#8212; so maybe the <em>Rocky Mountain News</em> marketing folks got a meme going, there.</p>
<p>Anyway, it was &#8220;the News&#8221; to me.  It was a two-paper city. You got your Post and you got your News. I liked the News because it was easier to read on public transportation, plus I liked the sports coverage better. On the other hand, the Post had Dilbert. So, you know, that&#8217;s something.</p>
<p>I haven&#8217;t subscribed to a local paper for years, but I was still sorry to see the News <a href="http://www.rockymountainnews.com/news/2009/feb/27/goodbye-colorado/">close down after 150 years</a>. It was a real institution. </p>
<p>Also, I can&#8217;t help but wonder what the deaths of all these newspapers across the country has to say about <a href="https://www.blog.speculist.com/archives/001999.html">my bet with Stephen</a>. Newspapers are going away, but books will still be with us, and will thrive?</p>
<p>I got one US dollar that says so. We shall see.</p>
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		<title>What Are People Interested In? What Do They Know?</title>
		<link>https://blog.speculist.com/media/what-are-people-1.html</link>
		<comments>https://blog.speculist.com/media/what-are-people-1.html#comments</comments>
		<pubDate>Mon, 27 Aug 2007 19:24:43 +0000</pubDate>
		<dc:creator>Phil Bowermaster</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://localhost/specblog/?p=1310</guid>
		<description><![CDATA[Lately the Boulder Futurists have been debating the future of persuasion, with considerable emphasis on what topics the news media chooses to cover, how this relates to the interests of advertisers, etc. Here&#8217;s an interesting related piece, a Pew Research poll that shows how people&#8217;s interest in various new topics has changed over the years. [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Lately the <a href="http://future.meetup.com/51/">Boulder Futurists</a> have been debating the future of persuasion, with considerable emphasis on what topics the news media chooses to cover, how this relates to the interests of advertisers, etc. Here&#8217;s an interesting related piece, a <a href="http://pewresearch.org/pubs/574/two-decades-of-american-news-preferences">Pew Research poll</a> that shows how people&#8217;s interest in various new topics has changed over the years.</p>
<p>Apparently only half as many people are interested in science as 20 years ago. This is potentially alarming, to be sure, but what I find more interesting is that public interest has gone down in virtually all of these subject areas. Our interest in man-made disasters has dropped 20%; our interest in natural disasters has dropped 25%. Even our interest in terrorism has only nudged up a point. Meanwhile, politics and crime have made some significant gains. But the only area with a rise anything like as steep as some of the other drops is money. Our interest in financial news has increased substantially.</p>
<p>I also note that, for all the hand-wringing about celebrity gossip, our interest in that subject has actually gone <em>down </em>5%.</p>
<p>Initially I thought that what might be going on with that one is a distinction between celebrity news and celebrity scandals, which Pew doesn&#8217;t make, but which the consumers of the deluge of celebrity information might. So people might truly be interested in a lot more celebrity fluff than they used to be, but balk at saying they have a strong interest in &#8220;scandals.&#8221; But no: after I double-checked< I realized that there is a separate category for "Personalities and Entertainment." That had a big jump between 87 and 99, but has remained flat since then.</p>
<p>Overall, I think the list of available categories that Pew uses might have a lot to do with people's seeming lack of interest. For example, a survey-taker might focus on the "Science" part of "Science and Technology," and not realize that their interest in the latest electronic gizmos fits into that category. It should really be two different categories. Likewise, there's been a huge increase in interest in and coverage of nutrition, fitness, and in medicine overall. This all has to fit uncomfortably into a category called "Health and Safety." I note that the environment isn't really covered by any of Pew's categories, either. I think there are probably a lot more highly specialized categories of information for people to be interested in than there were even a few years ago, so if people express a lack of interest in these more general categories, it doesn't tell us a heck of a lot about how informed they are overall.</p>
<p>Then there's the argument about whether what people truly are interested in is as serious and worthwhile as what they used to be / should be. There is a tendency to think that people used to be a lot more serious than they are today, and that people today are idiots. These are probably valuable memes, in that they encourage smartness and seriousness. These memes are helped along their way by a sense of urgency. I could have fallen in line with that, by making my headline : "America Doomed: Evolution-Denying, Britney-Spears-Adoring, NASCAR-Watching, American-Idol-Addicted Consumer Zombies are Dragging Us Into a New Dark Ages with their Lack of Interest in Science," but that sort of thing:<br />
<blockquote>
<p>1. Isn&#8217;t really my style.</p>
<p>2. Is available abundantly elsewhere.</p>
<p>3. Doesn&#8217;t really reflect what I believe.</p></blockquote>
<p>Contrary to these highly useful memes, I tend to think that people are getting both smarter and more capable, thanks in large part to technology. Unfortunately, there are now so many areas in which people can have knowledge, it&#8217;s only natural that apparent performance in traditional areas (like interest levels in standard topics in the Pew report) are going down. Meanwhile, it&#8217;s never been easier to &#8220;prove&#8221; beyond a shadow of a doubt that people, especially Americans, are complete idiots, in part because ignorance can be packaged and broadcast like never before:</p>
<p><center><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/k0RH0cYs4lw"></param><param name="wmode" value="transparent"></param><embed src="https://www.youtube.com/v/k0RH0cYs4lw" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object> </center></p>
<p>Funny thing is, I immediately thought of &#8220;Uganda&#8221; and &#8220;Uruguay,&#8221; not the USA or the UK. Where does that put me on the ignorance scale?</p>
<p>No, I&#8217;m not going to argue that the individuals shown in that video are &#8220;smart in other areas&#8221; and so it&#8217;s okay that they seem to know nothing about some very basic subjects. Rather, I&#8217;m going to to suggest that ignorance is the natural state of humanity, and that most of the world has lived neck-deep in it for most of human history. <a href="https://www.blog.speculist.com/archives/001379.html">And it isn&#8217;t just the US.</a> </p>
<p>One bit of conventional wisdom has it that if you take a random letter written by a common soldier in the Civil War, you will find a better vocabulary and more sophisticated writing style than you are likely to get from a modern graduate student. Reading through <a href="http://etext.virginia.edu/civilwar/">a few such letters</a>, it quickly becomes clear that writing skills varied a good deal among Civil War soldiers. It&#8217;s only natural that the most eloquent and poetic of them are, say, featured in Ken Burns&#8217; documentaries. Still, there&#8217;s no question that the best of them <em>were</em> pretty damn good, and were able to achieve a sophisticated writing style with a lot less formal education than we get today. But in an era when illiteracy rates were 5-10 times higher than they are today, you better believe that you would find serving side-by-side with these excellent writers men so rough and unschooled that they would make the people in that video look like Frasier Crane by comparison.</p>
<p>It&#8217;s just that, 150 years ago, it wouldn&#8217;t have occurred to anyone to make a show out of ignorance. But now we do, because it&#8217;s &#8220;funny.&#8221; It&#8217;s especially funny for non-Americans, although Jay Leno&#8217;s Jaywalking feature indicates that this sort of thing is highly amusing to American audiences, too. I can&#8217;t figure out if that says something about what a good sense of humor Americans have, or whether it&#8217;s just the same &#8220;People are getting stupid&#8221; meme I mentioned above, this time being carried along by humor and shame rather than fear.</p>
<p>But whatever the motivation, I reiterate that this sort of thing is a net positive for us. It plays up the need for smartness by pointing out a lack of it. I don&#8217;t think people are less intelligent than they used to be; I think we&#8217;ve developed different skill and knowledge sets that aren&#8217;t necessarily valued as highly as the traditional ones. We are deluged with information, consuming more of the stuff in a year than our ancestors did in a lifetime. It&#8217;s no surprise that our mastery of certain things they had plenty of time to get good at would seem rather awkward and superficial in comparison.</p>
<p>Nor do I think people are fundamentally less serious than they used to be, although that argument might be harder to support. But it&#8217;s also the less important of the two. So we&#8217;re not as serious. Maybe they were <em>too </em>serious. Maybe our descendants will be more serious than we are. Does every trend have to portend the collapse of civilization? Plus, isn&#8217;t it possible that humor and irony are natural defenses to the above-mentioned information deluge?</p>
<p>I don&#8217;t have much patience for all the hand-wringing that goes on around how stupid and shallow people are or have become. But I remind myself that all that worrying is probably one of the drivers that keeps us moving forward. When people <em>stop </em>worrying about these things &#8212; that&#8217;s when it&#8217;s probably time to start worrying.</p>
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		<title>With Apologies to Smilin&#8217; Stan</title>
		<link>https://blog.speculist.com/media/with-apologies.html</link>
		<comments>https://blog.speculist.com/media/with-apologies.html#comments</comments>
		<pubDate>Fri, 04 May 2007 00:00:01 +0000</pubDate>
		<dc:creator>Michael S. Sargent</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://localhost/specblog/?p=1165</guid>
		<description><![CDATA[(click on images for larger versions&#8230;)]]></description>
				<content:encoded><![CDATA[<p><a href="https://www.blog.speculist.com/Mikes Comics/Panel%201%20-%20Garden%20of%20the%20Gods%20copy.jpg"><img alt="Panel 1 - Garden of the Gods copy.jpg" src="https://www.blog.speculist.com/Mikes Comics/Panel%201%20-%20Garden%20of%20the%20Gods%20copy-thumb.jpg" width="400" height="269" /></a><br />
(click on images for larger versions&#8230;)</p>
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		<title>With Apologies to Smilin&#039; Stan</title>
		<link>https://blog.speculist.com/media/with-apologies-2.html</link>
		<comments>https://blog.speculist.com/media/with-apologies-2.html#comments</comments>
		<pubDate>Fri, 04 May 2007 00:00:01 +0000</pubDate>
		<dc:creator>Phil Bowermaster</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://localhost/specblog/?p=1165</guid>
		<description><![CDATA[(click on images for larger versions&#8230;)]]></description>
				<content:encoded><![CDATA[<p><a href="https://www.blog.speculist.com/Mikes Comics/Panel%201%20-%20Garden%20of%20the%20Gods%20copy.jpg"><img alt="Panel 1 - Garden of the Gods copy.jpg" src="https://www.blog.speculist.com/Mikes Comics/Panel%201%20-%20Garden%20of%20the%20Gods%20copy-thumb.jpg" width="400" height="269" /></a><br />
(click on images for larger versions&#8230;)</p>
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		<title>Shaving the Violence Part Deux</title>
		<link>https://blog.speculist.com/media/shaving-the-vio.html</link>
		<comments>https://blog.speculist.com/media/shaving-the-vio.html#comments</comments>
		<pubDate>Wed, 24 Jan 2007 11:06:03 +0000</pubDate>
		<dc:creator>Ben Young</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://localhost/specblog/?p=1056</guid>
		<description><![CDATA[For my first post that asserted that amped up bad news actually creates a better world over time, I decided to err on this side of brevity and omitted the inclusion of examples. To repair that omission, I herewith present some illustrative thoughts. First, the Violence Shaving phenomenon exhibits itself over time scales on the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>For my <a href="https://www.blog.speculist.com/archives/001131.html">first post</a> that asserted that amped up bad news actually creates a better world over time, I decided to err on this side of brevity and omitted the inclusion of examples. To repair that omission, I herewith present some illustrative thoughts. First, the Violence Shaving phenomenon exhibits itself over time scales  on the order of dozens of years, kind of like the media<->society equivalent of the slow movements of tectonic plates. For instance, in the 1970 &#8211; 80&#8242;s it was a dead on certainty that we were all going to die by eating, drinking and breathing our own effluent. In the US, this dystopic vision driven by the media and entertainment industry was presented as a rock solid future. Instead, the result was that laws were written that forced major reductions in pollution. </p>
<p>If you were an adult in the 60&#8242;s you will remember many days when you could almost scoop junk out of the air with a spoon. Did these laws/mods cause perfection today? No. The point is that the constant drumbeat by the then and current media had and continue to have a statistical process control &#8220;catastrophe shaving&#8221; effect &#8211; wherein the demonstrably less aggregious pollution of today relative to the 70&#8242;s is vastly amped up in the media in order to drive profits from advertising driven business models that makes the now reduced pollution induce at least as much concern/upset/terrrrror in media consumers as there was during the &#8220;Silent Spring&#8221; post hippy era. </p>
<p>Another example is the orders of magnitude reduction of so called &#8220;acceptable casualties&#8221; that or OECD governments can expect that their citizens will allow in battle casualties without huge backlash. </p>
<p>From WWII 1941-1945 (4 years)<br />
ARMY: 223,215 KILLED IN ACTION (includes US Army Air Corps);<br />
NAVY DEATHS 63,278;<br />
MARINE DEATHS 24,486;<br />
US COAST GUARD 1,917 DEATHS<br />
FROM &#8220;THE COMPLETE HISTORY OF WWII&#8221; ARMED SERVICES MEMORIAL EDITION&#8230;&#8230;CO.1945 1948<br />
American soldiers killed in the Korean War 1950-1953 (~ 3 years) = 54,246 </p>
<p>Vietnam War 1963-1970 (10 years)= ~56,000 killed</p>
<p>Iraq &#8220;Desert Storm&#8221;: (6 months) &#8211; 146 killed</p>
<p>Iraq 2: 2003 &#8211; 2007 (less than 4 years) 3,051</p>
<p>So, normalized for time elapsed during a given war, soldiers killed during these wars have dropped by two orders of magnitude since WWII. Where&#8217;s the market pressure coming from to drive the investments in lifesaving capital intensive capabilities? Why are the casualties going down when the lethality of weapons has risen so greatly? Certainly there are technological explanations, but again &#8211; What is (are) ultimately driving the investments? </p>
<p>What about non-combatants? It&#8217;s vastly more difficult to calculate the reduction in casualties driven via media pressure, but keep in mind that the fire bombings of Dresden, Tokyo, London and dozens of other cities where many times, some hundreds of thousands of civilians would perish in a single night would be totally totally unthinkable today. As a final point, think about the research that continues to go into non-lethal weapons research and ask what pressure has caused this research to be undertaken? </p>
<p>All this is NOT to say ANYTHING about the HORROR of it all. It is purely to try to point out that there is an emergent &#8211; even natural phenomenon at work behind the scenes working to scare us to death over less and less actual horror that drives further reductions in bad, dangerous, evil things. </p>
<p>Ok &#8211; I can&#8217;t resist &#8211; one more. It used to be that most US male babies were circumcised. Now, the numbers are going down rapidly &#8211; especially on the US coasts. What might account for this? Perhaps some new media outlets? Do a search on YouTube for &#8220;circumcision&#8221;&#8230;then decide if horror amped media might reduce violence over time. </p>
<p>Ben</p>
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		<title>eBard</title>
		<link>https://blog.speculist.com/media/ebard-1.html</link>
		<comments>https://blog.speculist.com/media/ebard-1.html#comments</comments>
		<pubDate>Fri, 16 Jun 2006 09:54:20 +0000</pubDate>
		<dc:creator>Phil Bowermaster</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://localhost/specblog/?p=810</guid>
		<description><![CDATA[In the immortal words of Rodney Dangerfield: Hey, folks, it&#8217;s on me! Shakespeare for everyone, OK?]]></description>
				<content:encoded><![CDATA[<p>In the immortal words of Rodney Dangerfield:<br />
<blockquote>
<p>Hey, folks, it&#8217;s on me!<br />
Shakespeare for everyone, OK?</p></blockquote>
<p><center>  <a href="http://books.google.com/googlebooks/shakespeare/"><img alt="caeser.jpg" src="https://www.blog.speculist.com/archives/caeser.jpg" width="288" height="476" /></a>   </center></p>
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		<title>Rogue Waves</title>
		<link>https://blog.speculist.com/media/rogue-waves-1.html</link>
		<comments>https://blog.speculist.com/media/rogue-waves-1.html#comments</comments>
		<pubDate>Fri, 12 May 2006 15:32:47 +0000</pubDate>
		<dc:creator>Phil Bowermaster</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://localhost/specblog/?p=737</guid>
		<description><![CDATA[With that movie coming out this weekend, it only seems appropriate that we should catch up on our reading on rogue waves, or as they are more dramatically described in some circles, freak waves: Freak waves, also known as rogue waves or monster waves, are relatively large and spontaneous ocean surface waves which can sink [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>With <a href="http://movies.yahoo.com/feature/poseidon.html;_ylt=AualzRw5DBqrV16rfs2O7BxfVXcA">that movie</a> coming out this weekend, it only seems appropriate that we should catch up on our reading on rogue waves, or as they are more dramatically described in some circles, <a href="http://en.wikipedia.org/wiki/Freak_wave">freak waves</a>:<br />
<blockquote>
<p>Freak waves, also known as rogue waves or monster waves, are relatively large and spontaneous ocean surface waves which can sink even large ships and ocean liners. In oceanography, they are more concisely defined as waves that are more than double the significant wave height (SWH), which is itself defined as the mean of the largest third of waves in a wave record.</p>
<p>Once thought to be only legendary, they are now known to be a natural (although relatively rare) ocean phenomenon. Anecdotal evidence from mariners&#8217; testimonies and damages inflicted on ships suggested they occurred; however, their scientific measurement was only positively confirmed following measurements of a freak wave at the Draupner oil platform in the North Sea on January 1, 1995. During this event, minor damage was inflicted on the platform, confirming that the reading was valid.</p>
<p><center><a href="http://en.wikipedia.org/wiki/Freak_wave"><img alt="freakwave.jpeg" src="https://www.blog.speculist.com/archives/freakwave.jpeg" width="300" height="307" /></a></center></p></blockquote>
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		<title>Luckily, we don&#039;t face these challenges&#8230;</title>
		<link>https://blog.speculist.com/media/luckily-we-dont-2.html</link>
		<comments>https://blog.speculist.com/media/luckily-we-dont-2.html#comments</comments>
		<pubDate>Wed, 29 Mar 2006 08:22:26 +0000</pubDate>
		<dc:creator>Phil Bowermaster</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://localhost/specblog/?p=660</guid>
		<description><![CDATA[&#8230;when doing fastForward radio: The threat of violence means the show&#8217;s in-game production staff usually has to lay down cover fire for Burke during interviews. But tonight we&#8217;re offline, in the Xbox version of a closed set. Burke has pacified the area so his guest, art and fashion impresario Malcolm McLaren, can hold forth uninterrupted [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>&#8230;when doing fastForward radio:<br />
<blockquote>
<p>The threat of violence means the show&#8217;s in-game production staff usually has to lay down cover fire for Burke during interviews. But tonight we&#8217;re offline, in the Xbox version of a closed set. Burke has pacified the area so his guest, art and fashion impresario Malcolm McLaren, can hold forth uninterrupted by fragmentation grenades. Burke wants his talk with the irrepressible raconteur to take place as an actionless walkabout.</p></blockquote>
<p>Yep, a guy is <a href="http://www.wired.com/wired/archive/14.04/spartan.html">hosting a talk show</a> from inside Halo 2. We live in strange times, folks.</p>
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		<title>Luckily, we don&#8217;t face these challenges&#8230;</title>
		<link>https://blog.speculist.com/media/luckily-we-dont.html</link>
		<comments>https://blog.speculist.com/media/luckily-we-dont.html#comments</comments>
		<pubDate>Wed, 29 Mar 2006 08:22:26 +0000</pubDate>
		<dc:creator>Phil Bowermaster</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://localhost/specblog/?p=660</guid>
		<description><![CDATA[&#8230;when doing fastForward radio: The threat of violence means the show&#8217;s in-game production staff usually has to lay down cover fire for Burke during interviews. But tonight we&#8217;re offline, in the Xbox version of a closed set. Burke has pacified the area so his guest, art and fashion impresario Malcolm McLaren, can hold forth uninterrupted [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>&#8230;when doing fastForward radio:<br />
<blockquote>
<p>The threat of violence means the show&#8217;s in-game production staff usually has to lay down cover fire for Burke during interviews. But tonight we&#8217;re offline, in the Xbox version of a closed set. Burke has pacified the area so his guest, art and fashion impresario Malcolm McLaren, can hold forth uninterrupted by fragmentation grenades. Burke wants his talk with the irrepressible raconteur to take place as an actionless walkabout.</p></blockquote>
<p>Yep, a guy is <a href="http://www.wired.com/wired/archive/14.04/spartan.html">hosting a talk show</a> from inside Halo 2. We live in strange times, folks.</p>
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		<title>John Crichton&#8230;is Alive</title>
		<link>https://blog.speculist.com/media/john-crichtonis.html</link>
		<comments>https://blog.speculist.com/media/john-crichtonis.html#comments</comments>
		<pubDate>Fri, 15 Oct 2004 14:19:58 +0000</pubDate>
		<dc:creator>Phil Bowermaster</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://localhost/specblog/?p=104</guid>
		<description><![CDATA[Okay, granted, nobody watches the Late Late Show ever since Craig Kilborn left and the thing has been &#8220;guest-hosted&#8221; by an incredible string of has-beens, wannabes, and trained chimps. But tonight, actor Ben Browder will be appearing, no doubt talking about FarScape: The Peacekeeper Wars which debuts on Sci-Fi this coming Sunday. So if you&#8217;re [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Okay, granted, nobody watches the <a href="http://www.cbs.com/latenight/latelate/">Late Late Show</a> ever since Craig Kilborn left and the thing has been &#8220;guest-hosted&#8221; by an incredible string of has-beens, wannabes, and trained chimps. But tonight, actor <a href="http://www.imdb.com/name/nm0112871/">Ben Browder</a> will be appearing, no doubt talking about <a href="http://www.scifi.com/farscape/">FarScape: The Peacekeeper Wars</a> which debuts on Sci-Fi this coming Sunday.</p>
<p>So if you&#8217;re up, check it out. And be sure to tune in on Sunday for the return of <a href="https://www.blog.speculist.com/archives/000081.html">the best show on TV</a>.<br />
<center> <img src="https://www.speculist.com/rygel.gif" height="50%" width="50%"></center></p>
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